Written by Caujuan Mayo
Online advertising is the lifeblood of any online business, without which there is no long-term future. It is often considered the most difficult skill to master in the online world. It’s imperative that businesses and solo entrepreneurs learn how to attract leads & customers to their...
Written by Caujuan Mayo
It is simply a fact that in today’s society, any business or entrepreneur who does not have a social media presence will be ignored. Social media for people under 30 is the second most popular way of learning about new products & services. Social media has been a huge reason why my businesses have been so successful. I stress...
Written by Caujuan Mayo
Creating quality & engaging online content is often overlooked by businesses & entrepreneurs but it is a absolutely critical to master it. All too often, people make the mistake of focusing on the bells & whistles of the mechanisms of online marketing, while ignoring the content...
Written by Caujuan Mayo
It may seem counterintuitive that, even now, many businesses and entrepreneurs don’t know what SEO, or Search Engine Optimization is; nevertheless, this is, sadly, the case. SEO, simply, is the process of strategically optimizing your website to help it rank higher in search results. It is absolutely crucial that businesses...
Written by Caujuan Mayo
Many people think of blogging and bloggers as the equivalent of an online diary. In fact, it is a major component in any online business. It provides visitors with an impression of your company in a multi-media dimension. It is the perfect place for your videos, podcasts, interviews...
Written by Caujuan Mayo
I like to compare online marketing analytics to a general or admiral about to fight a crucial battle. Data collection without analysis is completely worthless. Here’s an example from World War II.
After the Japanese attack on Pearl Harbor, the US navy quickly realized that their F4F fighter plane was no match for...