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Online Advertising
Written by Caujuan Mayo on May 19th 2021
Online advertising is the lifeblood of any online business, without which there is no long-term future. It is often considered the most difficult skill to master in the online world. It’s imperative that businesses and solo entrepreneurs learn how to attract leads & customers to their businesses.
I do want to bring up an important point before I dive into a more efficient lead generation system. You HAVE to have goals. Not only do you have to have goals, they have to be written down; otherwise, you’re already on the path to failure. You have to stay on your chosen path. Like Dorothy in The Wizard Of Oz, you can’t stray from the yellow brick road to the Emerald City – green like dollar bills!
Traditionally, advertising via print, TV or radio was the best way for companies to build their band, raise awareness of their product or service, and to keep themselves at the top-of-mind awareness necessary for long-term success. If the recent pandemic has shown us anything, however, it is that the dominance of the online world is here and will only continue to grow. In today’s digital age, if your business does not have a major online presence, your revenues and profits will inexorably shrin
In my 10+ years as an online marketing expert, I’ve seen my revenues and expansion grow in direct proportion to how much I advertise online. I have striven to convince my students of this fact. Replication is the easiest way to success but I’ve found that I can’t inspire my students to replicate my teachings until I’ve succeed in convincing them of the “why.” Why online advertising is so important?
I’ve created a list of five reasons, although frankly, I could have easily compiled a list of 100 reasons.
There are many advantages to online advertising, but here we’ve narrowed down our top five reasons why being online is essential for your local business.
I’ve created a list of five reasons, although frankly, I could have easily compiled a list of 100 reasons.
There are many advantages to online advertising, but here we’ve narrowed down our top five reasons why being online is essential for your local business.
Reason #1: The Internet Is A Never-ending Source Of Customers
I’ve created a list of five reasons, although frankly, I could have easily compiled a list of 100 reasons.
There are many advantages to online advertising, but here we’ve narrowed down our top five reasons why being online is essential for your local business.
Reason #2: Branding Opportunities For Your Business Are Limitless
Let’s face it – you can’t adequately brand yourself or your business if you can’t drive people (traffic) to your website. While social media marketing campaigns should also be used, online advertising is the most effective way to drive eyeballs directly to your website.
The beauty of online advertising is that people are already searching for what your business is offering – you just have to make it easier for them to find you. Online advertising allows you to engage with your future clients, introduce your business to them, find out what messages best appeal to them, and get them to visit your site.
If you can absorb how I teach my students, you will learn how to connect with your customers on an emotional level. This will generate a desire for them to not only buy once, but many times as you continue to market to them. Each “touch” will generate more awareness, interest, and finally, loyalty to your product/service/opportunity. The result of this leads to more sales.
Reason #3: It Allows Your Creativity To Blossom.
Often, how you message someone in your ad is less important than the content, if your online ad is clever. Of course, I’m not trying to imply that good content is not needed; rather, that creativity is often overlooked.
Technology has advanced so much in the last few years that business owners no longer have to be held hostage by marketing agencies or consultants when trying to come up with clever, engaging ads.
You can use a myriad of creative tools now in your text ads and video ads that can capture people’s attention and “stop the scroll.” The more interesting you make your offer, the more likely someone is to click through to your website to find out more.
Reason #4: Nerdy Analytics Help You Track Engagement
Analytics are one of God’s gifts to online marketers. Nowadays, any technology that you use gives you a plethora of analytics to help you track your visitors’ exact level of engagement. You can see how long people spend interacting with your ad, the number of people who click through to your website and it’s even possible to see who translates to a sale.
Ultimately, online advertising allows you to monitor the entire customer journey from someone viewing your advert to making an enquiry or purchasing one of your products. By tracking this journey, you can see where your most engaged customers come from and effectively tailor your online advertising campaign to make the most out of your budget.
Reason #5: You Can Laser Target Your Ideal Customer Avatar.
Another reason quality analytics are so important to you, as an online marketer, is that the data paints a very precise picture of what specific group of people are more apt to be interested in your offer and more likely to buy.
The hardest part of online advertising is the creation of your preferred customer avatar. Once that is accomplished, online advertising allows you to narrowly focus your ads solely on people who are more likely to buy.
If you’re reading this and fear that this “nerdy analytics” is a bridge too far for you, don’t worry. I teach beginner and intermediate students how to understand and use analytics in a very simple, and easily duplicated manner.
Ultimately, online advertising should be an indispensable part of your marketing. It opens up a myriad of options to reach more people, and more importantly, to discover the avatar for your ideal customers. Your ideal customers will more easily accept your branding, which will engender more loyalty, more customers, more sales, and bigger market share.
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This Organization Is A 13009190 CANADA FOUNDATION
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